Digital Ortho Consulting by A Line (DOC) is a leading platform offering consulting and training for dentists and orthodontists in the use of invisible aligners. I was responsible for developing their brand identity to reflect their expertise, reliability, and mission of supporting the professional growth of their users.

Pain point: DOC identified that many dentists were using aligners without adequate training, leading to inconsistent results. The challenge was to create a brand that projected expertise and leadership in this niche, attracting professionals seeking to improve their practice with expert guidance.

Objective: The goal was to develop a coherent and professional visual identity that reflected DOC’s institutional focus, highlighting its market expertise and positioning it as a trusted leader in orthodontic consulting.

Methodology: The process began with thorough research and collaboration with the client to define their value proposition and understand the company’s needs and goals. After solidifying the value proposition, we developed a modular and dynamic logo symbolizing dental alignment, visually representing the brand’s mission. The result conveys professionalism and clarity.

Results: The new brand identity helped DOC consolidate its position as a sector leader, increasing client trust and participation in their consulting services. The logo’s flexibility enabled successful application across digital, print, and conference presentations.