DeskWall, a technological software of Gesab.

Safe, Reliable, Flexible, Efficient, Versatile, Customizable and Collaborative are just some of the values of this product.

The challenge of this project was to design a visual identity system based on an existing brand that will represent and reflect the values and objectives of Deskwall.

To create the new visual system, we started by analysing the existing brand, logo and functionality of the DeskWall software.

Three characteristics stood out. DeskWall is a Flexible, dynamic and versatile product and the new visual identity needed to represent these values.

To do so, I worked with the cross as the main element. The cross multiplying itself becomes the base grid of the design. The square element acts like the window on the software, expanding and moving freely on the grid as they would on the DesWall software.

A set of icons was designed for the DeskWall web section, following the software brand identity.